Money rules the gross temporal nature of things, and unconditional love the finer atemporal nature. Since perceiving gross nature is easier, people who are the devout subjects of money are revered. The finer nature is subtler and more difficult to perceive, so people who are the devout subjects of love are often ignored and many times derided. However, when we die, the grosser nature—being time bound—dissolves and stops resonating almost instantly, whereas the finer nature continues resonating, dissolving more slowly. Thus, those who have lived and based their intent on gross nature will stop resonating, while those who have done the same with the finer nature will continue resonating, in some cases forever.